Put down on paper as many ideas as you can about your topic. Use an outline form, a brainstorming cluster or whatever method works best for you. Do not just sit down and write. Your end product will be mediocre at best.
While brainstorming ideas, consider your audience. What people do you want to target with your article? Is your article geared to a certain age group? Is this article more for men or women? Is it for the athletic types, for professionals, students, or etc.? Ask yourself questions: What would this group of people want to know about this topic? What kind of questions is your audience asking? Ask questions using the five W’s and 1 H (Why, When, What, Who, Where and How). For example if you are writing about how to make soap, you might want to answer the question, where to find some hard to find ingredient. You can make these questions points or ideas for your article.
People today are busy, very busy. So when they search the Internet for information they are not necessarily looking for something new to do. They just want to do things better; they want to be happier, healthier, wealthier and wiser. So when you brainstorm your topic, your ideas should address this requirement.
Once you have put down some main ideas or points about your topic, it is time to start your research. Even if you are familiar with the topic, research is an essential component of your finished product. Always keep in view that interest-holding, eye-catching masterpiece.